While unconfirmed, adding paid subscription channels to its business model isn’t unlikely for the streaming video giant.
YouTube has previously dabbled in allowing its content partners to charge viewers for access to its live video streams (pay-per-view), which it announced back in April 2012. The site has also invested over $200 million to cultivate and entice its channel partners to create premium content for the site — meaning YouTube does have a relationship with the kinds of content producers needed to make paid channel subscriptions work.
AdAge’s report indicates that the paid channel subscriptions may debut this Spring, and that pricing would range between $1 to $5 per month. It’s unclear, based on AdAge’s sources, if the subscription fee would cover everything within a channel or only specific portions, such as its video library, access to special live streams, or new episodic video content.
We’ve reached out to YouTube for confirmation and clarification of its plans for paid subscriptions, and will update this post with any new information.
Photo via Korosirego/Flickr
Comments are disabled on this post