Yahoo and Japan’s mobile social gaming network DeNA have expanded their business alliance to more deeply integrate their PC social gaming offerings with each other.

Under the deal, Yahoo Japan and DeNA will expand their collaboration on PCs to smartphones and tablets. Such smart devices are spreading rapidly in Japan, where DeNA has a huge multibillion-dollar business providing social games on mobile devices.

Both Yahoo Japan and DeNA will interconnect user IDs, so you can log into one service and easily move to the other company’s service. They will also interconnect their loyalty point systems on smartphones.

The two companies have had an alliance in Japan for two years. Dubbed Yahoo Mobage, the platform is a social game destination on the PC. It is now one of Japan’s largest PC-based social game platforms with more than 9 million registered users. Yahoo Japan has more than 26 million active user IDs. The two companies said they will jointly develop PC games for the Yahoo Mobage platform. Yahoo Japan also partnered with DeNA’s rival, mobile social gaming network Gree.

Please find below the latest announcement from DeNA Co., Ltd. and
Yahoo Japan Corporation.

The announcement can also be viewed at: http://dena.jp/intl

———————
FOR IMMEDIATE RELEASE

DeNA and Yahoo! Japan Agree to Expand Business Alliance

Companies to strengthen Yahoo! Mobage operation, interconnect
smartphones services

TOKYO – November 9, 2012 – DeNA Co., Ltd. (TSE: 2432) and Yahoo Japan
Corporation (Yahoo! JAPAN, TSE: 4689) today announced that they have
agreed to expand their existing business alliance for PC-based social
games in Japan to include offerings for smartphones and other smart
devices.

Through strengthening their alliance, DeNA and Yahoo! JAPAN will
expand the range of their collaboration from PCs to smartphones and
tablets, thereby responding to the rapid spread of smart devices in
Japan. In addition, the companies plan to interconnect user IDs and
loyalty point systems of their respective services on smartphones to
explore further opportunities.

Yahoo! Mobage, the PC-based social game platform jointly operated by
DeNA and Yahoo! JAPAN, had its two year anniversary on October 7,
2012. Yahoo! Mobage has grown into one of Japan’s largest PC-based
social game platforms with more than 9 million registered users. The
Yahoo! Mobage service is directly accessible from Yahoo! JAPAN, which
currently has over 26 million active user IDs. The companies are also
planning to continue their collaboration for Yahoo! Mobage, including
joint development of PC games.

###

About DeNA
DeNA Co., Ltd. is a global Internet company focused on its leading
mobile social game platform as well as social games, e-commerce and
other Web services for mobile devices and PCs. DeNA’s flagship
business is its mobile social games platform Mobage, which offers
first, second and third-party games on five localized player networks
worldwide. The Mobage network in Japan currently serves over 45
million registered users with more than 2,000 titles. Founded in 1999,
DeNA has more than 2,000 employees worldwide working at offices and
development studios in 16 cities across 11 countries and regions. The
company generated annual sales of more than 1.8 billion U.S. dollars
in the fiscal year ended March 2012. DeNA is listed on the Tokyo Stock
Exchange (2432). For more information, visit dena.jp/intl.

About Yahoo! JAPAN
Yahoo Japan Corporation is a leading Internet brand and one of the
most trafficked Internet destinations in Japan. Yahoo Japan seeks to
provide online products and services

MobilityWare, a popular developer of card games for iOS and Android, recently began using Flurry AppSpot for their ad monetization.  They found that the targeted ads from AppSpot delivered eCPMs more than two times higher than ad networks they had been using for the same inventory.  They plan to further use AppSpot to cross-promote their apps and develop a direct-sales channel.

“We’re excited about using AppSpot to establish our direct sales channel,” said John Libby, president of Mobilityware.  “Numerous advertisers have approached us about running targeted campaigns to our audience, which skews female. With AppSpot, we can deliver what these advertisers want. While we initially chose AppSpot for better-performing ads, we’re blown away by how AppSpot can help us grow our business.”

Flurry AppSpot is powered by Flurry Analytics data from over 250,000 applications across more than 700 million devices. This gives publishers the ability to segment their audience and sell higher-value, targeted campaigns to advertisers, including agencies, direct advertisers and advertising networks. Advertisers can target the segments that matter most to them, ensuring more effective campaigns.

Publishers interested in Flurry AppSpot can sign up at www.flurry.com or contact Flurry at publishers@flurry.com.

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Please find below the latest announcement from DeNA Co., Ltd. and
Yahoo Japan Corporation.

The announcement can also be viewed at: http://dena.jp/intl

———————
FOR IMMEDIATE RELEASE

DeNA and Yahoo! Japan Agree to Expand Business Alliance

Companies to strengthen Yahoo! Mobage operation, interconnect
smartphones services

TOKYO – November 9, 2012 – DeNA Co., Ltd. (TSE: 2432) and Yahoo Japan
Corporation (Yahoo! JAPAN, TSE: 4689) today announced that they have
agreed to expand their existing business alliance for PC-based social
games in Japan to include offerings for smartphones and other smart
devices.

Through strengthening their alliance, DeNA and Yahoo! JAPAN will
expand the range of their collaboration from PCs to smartphones and
tablets, thereby responding to the rapid spread of smart devices in
Japan. In addition, the companies plan to interconnect user IDs and
loyalty point systems of their respective services on smartphones to
explore further opportunities.

Yahoo! Mobage, the PC-based social game platform jointly operated by
DeNA and Yahoo! JAPAN, had its two year anniversary on October 7,
2012. Yahoo! Mobage has grown into one of Japan’s largest PC-based
social game platforms with more than 9 million registered users. The
Yahoo! Mobage service is directly accessible from Yahoo! JAPAN, which
currently has over 26 million active user IDs. The companies are also
planning to continue their collaboration for Yahoo! Mobage, including
joint development of PC games.

###

About DeNA
DeNA Co., Ltd. is a global Internet company focused on its leading
mobile social game platform as well as social games, e-commerce and
other Web services for mobile devices and PCs. DeNA’s flagship
business is its mobile social games platform Mobage, which offers
first, second and third-party games on five localized player networks
worldwide. The Mobage network in Japan currently serves over 45
million registered users with more than 2,000 titles. Founded in 1999,
DeNA has more than 2,000 employees worldwide working at offices and
development studios in 16 cities across 11 countries and regions. The
company generated annual sales of more than 1.8 billion U.S. dollars
in the fiscal year ended March 2012. DeNA is listed on the Tokyo Stock
Exchange (2432). For more information, visit dena.jp/intl.

About Yahoo! JAPAN
Yahoo Japan Corporation is a leading Internet brand and one of the
most trafficked Internet destinations in Japan. Yahoo Japan seeks to
provide online products and services

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