Although Nokia has gotten plaudits for the hardware and design of its Windows Phones, the company has also been too pricey to fully compete with low-end Android.
With the launch of the Lumia 520 and Lumia 720 in Barcelona, the Finnish phone maker is hoping to change that.
“We are bringing elements of our high-end flagship Lumia devices to more prices and therefore to more people,” CEO Stephen Elop said during a press conference at its Mobile World Congress booth.
Expanding Windows Phone is especially important considering the company scrapped its Meltemi effort for low-end Linux and has introduced its last Symbian phones, leaving Windows Phone as the company’s only true smartphone platform.
Nokia is also bringing improved camera and voice quality along with support for corporate e-mail to a new basic phone, the Nokia 301. The phone also has built-in support for popular messaging program WhatsApp.
One interesting camera feature talks users through getting a good self-portrait with voice interaction. Taking a cue from Bump, Nokia is introducing “Slam” — a new means of sharing photos between nearby devices.
Nokia’s press conference is just getting started. Check back for updates.
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