But there’s another interesting tidbit included in the print that Zynga is sharing for the first time ever: Nearly one quarter of the company’s monthly active users are playing Zynga’s games on mobile devices.
“With 298 million monthly average users, including 72 million on mobile alone [emphasis mine], Zynga already has the largest social gaming audience and remains the best positioned company to lead in building the future of social gaming,” CEO Mark Pincus said in the company’s earnings release.
Those numbers are likely bolstered by the four mobile titles Zynga launched in the quarter; two new ones, and two mobile versions of Web products. Though we can’t directly attribute it to that, considering it’s the first time Zynga has pushed out any mobile-only MAUs.
But either way, it’s a big moment for Zynga, a company which has risen to prominence on the back of casual desktop gamers the world around. Just like Facebook, Zynga is facing an industry-wide shift as user migrate from desktop gaming to mobile devices. Problem is, most of Zynga’s blockbuster titles in the past either weren’t suitable for playing on mobile, or just weren’t there in the first place.
Not to mention the rising mobile-centric App economy; It’s tough for Zynga to compete with literally thousands of developers producing games strictly for the phone, available on Apple’s App Store, Google Play and now Facebook’s App Center.
And now that Facebook has dampened its reliance on Zynga as the big gaming platform and began to diversify across multiple gaming studios, Zynga can’t expect the traffic firehose from Facebook that it once had before.
It’s worth noting that total MAUs are down on a consecutive quarterly basis, from 311 million in the third quarter to 298 this most recent one. So not all is wine and roses in Zynga user land — despite a healthy number of mobile users, it wasn’t enough to offset a quarterly decline in overall users.
Also, I can’t tell you whether that number on mobile is a growing statistic or not, mostly because again, this is the first time the company is breaking these numbers out for us.
Still, it’s promising for a company which has largely been seen as bleeding out over the past year.
Oh, and the street seemed to like it too — shares of Zynga were trading up five percent at $2.88 during after-hours.
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