Twitter on Thursday announced a new set of partners to its Certified Products Program, adding to the twelve already given Twitter’s CPP stamp of approval.

The new folks include companies in two of the program’s key verticals: Engagement and Analytics. There’s nine new partners with today’s announcement, including companies like Spredfast and Sprout Social, as well as Adobe Social and Percolate.

What it means in a nutshell: The CPP is basically Twitter’s way of saying “Hey! We like what you’re doing with our data.” It’s a nice little nod to the folks in the ecosystem.

But more than that, it’s Twitter’s way of signaling to every other developer out there that this is the sort of stuff you should be doing with Twitter’s data. Helping businesses figure out how to make good tweets, or creating products that help understand the mess of data flowing through Twitter’s pipes on a minute-by-minute basis.

That’s important for the entire ecosystem of folks who rely on Twitter’s data. After Twitter made it clear that it doesn’t want developers creating third-party Twitter clients — like, say, Tweetbot — the company has been making an effort to guide developers in the “right” direction.

Categorised as: Chief Digital Officer | Digital Media | Feedster

Comments are disabled on this post