Another week and yet another new design for the Yahoo homepage is being tested out on users — this time, it’s appears to be one (which you can see below) that looks a lot like Microsoft Windows 8′s touchscreen tiled approach (which is here).
After already putting out tests in the field with infinite scrolling, a simplified logo and giving search more prominence, the Silicon Valley Internet giant is apparently testing an even more drastically different redesign of its key landing page — one that seems to be aimed at being consumed on touch-responsive, non-PC devices.
As you can see from the screen shots below — which a user sent me and which looks exactly like what many Yahoo sources have described to me recently — the design uses big photos tiled across the top of the page. It suggests an ethos that is reminiscent of the new approach by Microsoft, as well as many others, such as Flipboard and Pinterest.
All of these encourage users to reach out and touch, scroll and swoosh. In fact, there are side-swiping arrows on the new Yahoo design.
Also part of the look: More simplified icons for various Yahoo properties, fewer text links, additional social and personalization aspects and — perhaps most importantly — no advertising module at the very top.
That’s interesting, since Yahoo’s homepage is a big moneymaker for the company, because of its huge daily traffic. Thus, any new homepage design will have both massive consumer and financial impact on the company.
The latest redo is now being iterated under the regime of new CEO Marissa Mayer under an awfully confident codename, Project Homerun. Well, see if it is San Francisco Giant’s Panda-worthy, but sources said it is set to be released widely within the next two months.
But while some new designs that have surfaced have been closer to the current version of Yahoo, the latest design is a more significant shift that would clearly lend itself well to mobile touchscreens, especially on increasingly popular tablets.
That’s no surprise, since Mayer declared in a recent earnings call — articulating what many desktop-trapped Silicon Valley Internet giants have also done recently — that Yahoo was going to also veer toward a “mobile first” sensibility.
“Yahoo will have to be a predominantly mobile company,” she said in the third-quarter earnings call.
Here’s what that seems to mean for Yahoo, with two new homepage images, as well as one of the current one to compare:
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