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YouTube Threatens the HBO Pay Per View Model

Ricky Hatton vs Floyd MayweatherDubbed the “fight of the century”, the Floyd Mayweather vs. Ricky Hatton fight no doubt drummed up millions of dollars on HBO and all the other PPV channels around the world. At $49.95 to watch the fight, I skipped it, even though it had my hometown hero The Hitman as the star attraction. Reason why I skipped: YouTube :-) Yet again, YouTube proves it’s almost impossible to police video content from users. A simple search for Mayweather v Hatton followed by sorting by date gives any visitor the chance to watch either the full fight, the last round or just the part where Mayweather is consoling Hatton. I’m pretty sure HBO and the promoters will be all over the videos and demand they are taken down, but at 8am on the day after the fight, I’m pretty sure many boxing fans, who for so long have seen the sport placed in the same conversation as WWE, will be quite happy!

BTW, there’s only one Ricky Hatton!

And now, for your viewing pleasure: Hatton vs. Mayweather: It’s worth watching just to hear the Las Vegas MC say Mmmmmmmmmmmmmmmmoney Mayweather!

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