This year at CES, it seems that Samsung might actually be in touch with kind of gripes that make cutting-edge new gadgets prohibitive to the average consumer. With its “see what sticks” approach (Can you name every Galaxy Tab form factor? If you say yes, you’re lying), the company commands a massive empire of products across an array of markets – and it’s hell-bent on making them all play nice with eachother. Happily, the company is adding some pretty cool bells and whistles while it’s at it.
Connect All The Things
“We’re committed to providing different form factors, screen sizes and operating systems,” says Tim Baxter, President of Samsung Electronics America. “One screen isn’t enough anymore. Consumers want their devices to be connected and they want their content to move freely between them.
Actually Smart Smart TVs
But beyond weaving an interconnected web of devices under its banner, Samsung is pulling some nifty tricks in its new product lines. Samsung’s surreal new OLED TVs, set to hit shelves this year, can convert regular content to ultra-HD, so you’re not stuck with prehistoric content on your entertainment hardware of the future. In its Smart TV fleet, a little device Sammy calls an “evolution kit” - “a brain transplant for your TV” – can plug into your 2012 Samsung set to bring it up to speed with the features of a 2013 model. On the new OLED TVs, a feature called multi-view employs 3D glasses sporting earbuds to allow two people watch completely different content on the same screen at the same time, supposedly with no deterioration of viewing quality.
The Clever Future Of Smart Appliances
In the home, Samsung has all kinds of crazy stuff cooking too: a four-door LCD fridge that can turn into a modular freezer on the fly, a “Flex Duo” oven that can cook two meals at two different temperatures simultaneously and a “speed oven” that combines a convection oven, broiler, microwave and traditional oven.
Cameras And Computers Round Out The Deck
Of course, for now most of these bleeding edge products will remain well beyond most consumers’ budgets when they eventually go on sale. Still, it’s nice to see that Samsung’s future of a smart, well… everything is stuffed with perks intended to extend the shelf life of its products and expand their utility beyond conventional parameters too. At its CES 2013 press conference, the company also announced updates to its acclaimed Series 7 notebooks and the NX300, the latest in its well-regarded mirrorless camera line.
Samsung Eclipsing Sony
Samsung has come a long way. Sony, former electronics top dog, missed the boat on mobile and has been hurting ever since. It’s even fallen behind on its home entertainment home turf, posting losses of $6.4 billion in the 2012 fiscal year. The Korean upstart has filled up the market’s power vacuum – and then some. Smartphones – like Samsung’s wildly popular Galaxy S III – are the mobile heart of consumer technology these days and Samsung continues to aggressively connect the dots from mobile to its other product areas as its empire expands.
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