While the rise in set-top boxes is usually viewed as a sign that people are cutting their cable TV subscriptions in favor of streaming video, that may soon change.

Today, Roku announced a partnership with Time Warner Cable (TWC) that will allow cable subscribers to use their Roku boxes to watch television.

Essentially, TWC is adding its own Roku channel, which Roku owners can download for free just as they would any other channel (Netflix, Hulu Plus, etc.). Once authenticated using TWC user name and password, subscribers will gain access to over 300 live streaming channels.

“The availability of a service like TWC TV on an open platform represents significant milestones for both Time Warner Cable and Roku as well as for the industry overall,” said Roku founder and CEO Anthony Wood in a statement.

Filed under: Media

Categorised as: Chief Digital Officer | Digital Media | Feedster

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