Personal training app PumpUp launches to burn off holiday pounds — December 27, 2012

There is no better time to launch a fitness app than right after the holidays. In the aftermath of cookie exchanges, egg nog by the fire, Christmas feasts, and the constant snacking on festive treats such as chocolate dipped caramel popcorn nut balls (that really happened), people are eager, nay desperate, for exercise.

Today, a startup from the snowy climes of Waterloo, Ontario has launched a personalized fitness app called PumpUp. Gluttons seeking redemption, or anyone looking for a work out, enters information about their goals, current fitness level, and preferred equipment and activities. The app then generates a custom plan with instructions, animated exercises, target rep and weight assignments, and break times. The workout adapts to the user every session, keeping goals purposeful yet realistic.

“People aspire to be fit and live a healthy life but most people find difficulty in reaching their goals,” said Phil Jacobson, co-founder & CEO of PumpUp. “We’re simplifying the experience by asking you what you want and taking care of the rest. Getting fit doesn’t have to be tough; people just need to be shown what to do. With PumpUp, that’s exactly what we’re doing.”

The app store is filled with personal training programs like Fitness Buddy, iFitness Pro, iPersonal Trainer that make customized fitness regimens accessible and affordable. PumpUp is currently available in the AppStore and the Android version is coming soon. It emerged out of VeloCity Garage, The University of Waterloo’s startup incubator that also bred YCombinator startups BufferBox (just acquired by Google) and Pair. The founding team has a combination of technical, business, and fitness expertise, as well as a mascot named PumpUp Pat.

Filed under: Health, Mobile

Categorised as: Chief Digital Officer | Digital Media | Feedster

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