A little more than two years after launch, Path, the self-proclaimed “private social network” startup, is beginning to focus more on monetization.

Hence the hiring of Kim Jabal as the company’s first CFO, who will spearhead the large task of eventually turning Path into a profitable service.

Jabal comes to Path after a year-long stint as VP of Finance at Lytro, the experimental camera startup, where she handled the company’s HR, legal, accounting and tax-related activities. Previous to that, she spent upwards of eight years at Google in multiple finance-focused positions, including directorships in the online sales department, investor relations, and ultimately as director of engineering finance.

In an interview, Jabal echoed Path CEO Dave Morin’s recent comments on monetization prospects, focusing in the near term on potential monetization options like virtual goods, or a premium subscription service.

Jabal started her first day at Path just last week.

Categorised as: Chief Digital Officer | Digital Media | Feedster

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