When SurveyMonkey LLC Chief Executive Dave Goldberg wanted to raise money for his Palo Alto, Calif., company, he didn’t lean on the venture capitalists that scour Silicon Valley looking for the next Google Inc. or Facebook Inc.

Instead, Mr. Goldberg tapped Tiger Global Management LLC, an investment firm run by Chase Coleman, an East Coast native and protégé of hedge-fund guru Julian Robertson. In January, Tiger helped lead the $444 million equity portion of SurveyMonkey’s $800 million recapitalization.

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