Microsoft will ring in the new year by opening six new retail locations that will help customers get better exposure to products such as its Surface and Windows Phone devices, the company announced today.
In a clear mimicking of Apple’s retail strategy, Microsoft opened 51 “full-line” and “specialty” stores in 2012 and tried to increase consumer awareness of its latest technologies by letting people try out its software and devices in person. With electronics shops like Best Buy and RadioShack closing stores, it’s important for Microsoft, like Apple, to educate folks about its products and partner products.
The six new Microsoft retail locations will be at:
• The Shops at La Cantera, San Antonio, Texas
• Dadeland Mall, Miami, Fla.
• Beachwood Place, Beachwood, Ohio
• Westfield San Francisco Centre, San Francisco
• City Creek Center, Salt Lake City
• St. Louis Galleria, St. Louis
Microsoft said it expects to open “many others” in the near future as well.
We’ve had questionable experiences with Microsoft’s retail store in Austin, Tex., but we realize there are other stores around the country where people might be more friendly.
Microsoft Store via Rob Stinnett/Flickr
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