Film has borrowed a lot from comics in recent years, and now it’s returning the favor.

Marvel’s new “Project Gamma” (which, sadly, has nothing to do with the Hulk — at least not directly) aims to bring a cinematic level of music to the world of comics. Using s0-called adaptive audio, each comic will be infused with a rousing soundtrack mean to immerse readers in their stories.

(“Adaptive” is an important word here because people read at very different speeds. Slapping a rigid score on digital comics wouldn’t be particularly interesting, or novel.)

It’s tough to describe the project in words, and not even Marvel’s promotional video (embedded below) does all that great of a job explaining it. Basically, the thing sounds like it will do to audio what Marvel’s motion comics did to visuals: Make the reading experience more immersive, and the process, far more cinematic. (Assuming that’s what comic readers are actually hankering for. I suspect that most of them aren’t.)

The big questions for the project are the most logistical: Is this a new platform or does it plug into Marvel’s existing apps? Marvel hasn’t made that clear just yet, nor is it saying when, exactly, the first Project Gamma comics will be available. In any case, expect to hear more from Marvel about the effort in the coming months.

Filed under: Media

Categorised as: Chief Digital Officer | Digital Media | Feedster

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