Yahoo is in talks to acquire Snip.it to add a social layer to its homepage, sources say.

Snip.it is a Pinterest-like curation tool that lets you “snip” content from the web, organize it, and share with friends on sites like Facebook and Twitter in a single click.

The company was founded by Ramy Adeeb, an Egyptian entrepreneur and a former principal at Khosla Ventures. It has raised funding from Khosla Ventures, True Ventures, Charles River Ventures and SV Angel.

We contacted Adeeb several times for a confirmation, but he declined to comment.

Sources close to the deal say Yahoo! CEO Marissa Mayer personally reached out to Snip.it’s founding team, and was on the hunt to acquire a social bookmarking tool. This acquisition is part of a broader strategy to help Yahoo become the leading destination for news content.

This story will be updated as we learn more. 

Filed under: Deals, Entrepreneur, Media, Search

Categorised as: Chief Digital Officer | Digital Media | Feedster

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