While mailmen in the West are delivering holiday presents, mailmen in the East are setting up a startup fund.

Mailman is a social media and digital advertising company based in China. Brands use its services to “engage and embrace” social media technology in order to strengthen their relationships with customers.

Now, Mailman Group is rolling up its sleeves and getting more involved in the entrepreneurial ecosystem by forming a start up fund.

Asia is becoming hotbed for startups as venture groups like SingTel Innov8, Golden Gate Ventures, and Jungle Ventures lay their roots in the region and Western firms send their glances (and dollars) to the East. However, the investor infrastructure still has a long way to go and many entrepreneurs struggle to find the seed or angel funding they need to then attract the attention of larger investment entities. Mailman’s startup fund will provide financial support as well as expertise to three Asian startups during 2013.

The agency states that its approach is “being bold, having a go, & generally taking no prisoners,” and its mission is to promote innovation and help businesses grow. For the past 13 years, it has accomplished this by through digital marketing. It works with clients around the world, ranging from American Airlines to English football (soccer) clubs, and recently launched Fanstang, a platform that connects international celebrities to their Chinese fan base.

As a seed investor, Mailman will pass along the wisdom of its experience and its extensive network to young companies that are trying to expand. It is looking to support promising founders with disruptive ideas, who can also benefit from Mailman’s unique expertise. And its professed connection to Paris Hilton and Snoop Dogg- known supporters of technology innovation.

Filed under: Business, Deals, VentureBeat

Categorised as: Chief Digital Officer | Digital Media | Feedster

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