Lance Armstrong says that the day that his doping caught up to him was a “a $75 million day”, because he lost the support of lucrative sponsors like Nike. But Nike never bailed on Tiger Woods, and now the golfer figures prominently in a new campaign.

This ad came out earlier this week, and became an immediate YouTube hit. Right now it’s closing in on 7 million views:

Can Armstrong ever get his sponsors back? Nike CEO Phil Knight won’t rule it out, but that’s a lot different than saying he’ll bring him back.

As the WSJ points out, there’s a substantial difference between Woods’ off-the-course cheating and Armstrong’s cheating, so hard to see the sports giant ever coming back again. Especially when it based entire ad campaigns on Armstrong’s innocence.

Categorised as: Chief Digital Officer | Digital Media | Feedster

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