Groupon has acquired MashLogic, the company that developed a toolbar plug-in that allows you save things you stumble across on the Web for future reference.

The Britely product, as it is named, will be shutting down on Feb. 18, according to the company’s blog post.

For a year or so now, the daily deals provider has been busy acquiring companies to bulk up the engineering and tech talent in its Palo Alto, Calif. offices. So far, its efforts have resulted in the launch of several services, such as an online calendar system, a loyalty program, mobile payments and point-of-sales software.

Terms of the MashLogic deal were not disclosed, but most of Groupon’s acquisitions in the space so far have not been large enough to require the public company to disclose them. Two recent purchases include Glassmap last month and CommerceInterface in December.

In the blog post today, the Britely team writes: “Like all startups, our aspiration has always been to have a major impact on the world, and with Groupon, we see a real opportunity to make a significant improvement in people’s everyday lives.”

The acquisition was noticed first by Pando Daily.

Categorised as: Chief Digital Officer | Digital Media | Feedster

Comments are disabled on this post