Here’s a crazy fact: Foursquare, which is four years-old and has 30 million users, has before today only released a single app.

Hence is why its hard not to get at least a tad excited for Foursquare for Businesses, Foursquare’s new companion app for its existing merchant dashboard.

With the app (which is only available for iOS and Android, alas) business owners will be able to monitor Foursquare check-in activity, check out top customers, and monitor analytics data — all from their smartphones. The app will also allow owners to activate and deactivate specials, which they’ve only been able to do from their computers.

The app’s release comes a few weeks after Foursquare started giving businesses more detailed check-in data on users.

Foursquare’s angle should be pretty clear: Businesses are becoming massively important to Foursquare’s bottom line: The more information Foursquare gives them, the more attractive Foursquare becomes. That means actual monetization, and perhaps confirmation that Foursquare has a sustainable business model behind all of those check ins.

Photo: Nan Palmero/Flickr

Filed under: Business, Mobile, Social

Categorised as: Chief Digital Officer | Digital Media | Feedster

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