One of the last remaining vestiges from the original bubble closed it’s doors this week. Business 2.0, the darling magazine of the internet dot com era says “good night and good speed” with it’s final edition in September. B2.0 was one of my favorite reads, I was never a big fan of Red Herring or Industry Standard so I’m kinda bummed out. As on of the 600,000 subscribers, I guess Conde Nast will be hoping I move over to Fortune magazine, but thats not going to happen. I’ll stick with Fast Company, Rolling Stone and The Economist to stay upto date from now on. Arriva Derche B2.

Like many other print periodicals, Business 2.0 has been hurt by a shift of advertising to the Internet as consumers spend more of their time surfing the Web and less reading magazines and newspapers. As Business 2.0’s revenue shriveled, Time — part of Time Warner Inc. — had been seeking buyers for the magazine. Dissatisfied with the offers it received in recent weeks, Time decided pull the plug and transfer some of the 9-year-old magazine’s top employees to the company’s main business title, Fortune.

“We looked for the best scenario for Business 2.0 — one that would nurture the spirit of the brand’s unique coverage and reporting,” said Time spokeswoman Danielle Perissi. Business 2.0’s final issue is scheduled to hit the newsstands this month.