At some stage last year, before Google went on a $1.5 Billion purchasing spree, YouTube were claiming upwards of 100 million video streams per day. It was a pretty seismic number and surprised many people - including, no doubt, the meatwads over at ABC, NBC, Disney and Viacom. Within a couple of months, Google had not only risked a huge lawsuit and bought YouTube, but then integrated the videos into the Google machine pretty quickly. Since then, the quoted video streams from YouTube remains at 100 million per day. And then I read this report from ComScore.

Hmmm, Google was the top streaming video property in January, as measured by total unique streamers (54.7 million) and total video streams initiated (1.17 billion). The lion’s share of video streaming activity on Google property occurred on YouTube.com, which accounted for 992.0 million video streams initiated.

Don’t get me wrong, 992,000,000 video streams is a pretty big number. But if the number YouTube was shouting about last summer was true, 30 days x 100,000,000 then the streamed number for YouTube should’ve been at least 3,000,000,000 (all those numbers = 3 billion)- or is my math bad? So either ComScore is getting it wrong (that could easily be the problem, web metrics are pretty dang hard to get right) or YouTube is full of crap And I’m not talking about the content.

BTW, here’s my fave YouTube Clip: