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The Ad Generator: Remixing Images and Words

Ad Generator - who needs ad agencies?Check out the Ad Generator - a pretty cool site exploring how advertising uses and manipulates language. Words and semantic structures from real corporate slogans are remixed and randomized to generate invented slogans. These slogans are then paired with related images from Flickr, thereby generating fake advertisements on the fly. By remixing corporate slogans, the site owner shows how the media generated language of advertising is clever and yet 100% meaningless in that these ideas have no relationship to the products being sold. In using the Flickr images, the site demonstrates the relationship between language and image, and how meaning is constructed by the juxtaposition of the two. Judging by the results of the site, some creative (or rather, uncreative) agencies may be closing their doors.

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