Dish Chairman Charlie Ergen rejected the mainstream position of TV companies that a significant number of people are skipping cable or satellite entirely.
“I think people are cutting the cord,” Ergen said. It’s a generational thing, but soon to be a big thing, Ergen said. He noted that that for years phone companies talked about how customers weren’t giving up their landlines.
There’s a reason why cigarette companies give out their product on college campuses, Ergen said. (Do they really still do that?)
“I think we aught to be hooking people on pay TV when they are young,” Ergen said. “If we are getting run out of town, I want to get in front of that.”
You can either fight change or embrace it, Ergen said.
“I believe it is less risky long-term to embrace change,” Ergen said.
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