Folio Magazine have an interesting story on how some of the biggest B2B publishers are coming together to create the BBN (business to business network anyone?) to combat the drop in print revenues. Folio are dead wrong. I really think the BBN will be going head to head with Google. Publishers are sick of seeing online revenue go to the CPC model and the BBN are now combining their traffic to create a large, professional audience for the likes of Chase, Visa, Amex, Ford, GM, Intel, Microsoft etc…

The companies have partnered with New York-based 24/7 Real Media, a digital technology firm, to handle the delivery of the ads, so that keeps out DoubleClick, meaning Penton Media, one of the notable companies not in the partnership.