Cloverfield Viral Marketing Stepping Into High Gear

Posted by UtahSaint on Tuesday January 8 @ 6:52 am

Cloverfield, the highly anticipated Godzilla beater from JJ Adams (the dude behind Lost) has less than two weeks to go before release. The accompanying viral campaign is like nothing seen on the web since The Blair Witch Project or Halo 3. Video clips have been “leaked”, news surrounding the monster, which, btw, has still yet to be seen and there has been plenty of chitter-chatter on forums up and down the interweb. I think the producers have done an incredible job of hyping up this movie, now I just hope it doesn’t turn into another Snakes on the Plane!

Jimmy Wales Launches Wikia: Targets Google & Yahoo!

Posted by UtahSaint on Monday January 7 @ 9:08 am

Search Wikia, from Wikipedia founder Jimmy Wales, is slated to launch today and will try to upset MSN, Yahoo!, Ask and Dogpile and steal at least second place in the Search war. Jimmy W is hoping to develop in a similar fashion to Wikipedia, using an army of volunteer collaborators to build it […]

Hammer Time: Dance Jam Goes after YouTube

Posted by UtahSaint on Wednesday January 2 @ 11:21 am

MC Hammer launches Dance Jam at DanceJam.comSame interweb stuff, different year should be this years mantra. MC Hammer, sorry, he’s just known as “Hammer” now-a-days is probably sick of the big-pants comments and wants to be known as a serious bithnessman. “There is no high-tech lingo or business strategy that you can talk that is above my head. I breath this stuff.” he told the AP whilst announcing DanceJam, the latest effort to topple YouTube and become a dominant player in the online video scene.

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