Cloverfield Viral Marketing Stepping Into High Gear
Cloverfield, the highly anticipated Godzilla beater from JJ Adams (the dude behind Lost) has less than two weeks to go before release. The accompanying viral campaign is like nothing seen on the web since The Blair Witch Project or Halo 3. Video clips have been “leaked”, news surrounding the monster, which, btw, has still yet to be seen and there has been plenty of chitter-chatter on forums up and down the interweb. I think the producers have done an incredible job of hyping up this movie, now I just hope it doesn’t turn into another Snakes on the Plane!