It’s hard to overstate how important the launch of BlackBerry 10 is for Research In Motion.
After months of delays, the company really needs a strong reception for the new phones and operating system due to be shown off later on Wednesday at an event in New York.
RIM is pulling out all the stops, starting with the event here but continuing on with a marketing blitz that includes the company’s first-ever Super Bowl ad.
There are a bunch of things to watch for beyond the device and software itself. First off will be which apps and services RIM has managed to get to support the products at launch. They’ve already announced some support including Facebook, LinkedIn, Foursquare, the NHL and Major League Baseball.
But these days the list of apps and services that consumers expect to use on their phone has grown long and wide. Also key will be how much love the company is getting from the cellular carriers. Verizon, AT&T, Sprint and T-Mobile have all said they will carry new BlackBerry devices, but just when and how much marketing they will get is another question.
AllThingsD will have live coverage and analysis as things get going around 7 a.m. PT.
Comments are disabled on this post