Video Ads vs Display Advertising. What’s the best option?
Whether video ads are better than regular display ads for generating brand awareness depends on several factors, including the target
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Programmatic
Programmatic advertising is the process of automating the buying and selling of ad inventory in real-time through an automated bidding system. Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps within milliseconds through a sophisticated ecosystem.
Comparing B2B Click Thru Rates (B2B CTR)
The click-through rate (CTR) for a B2B (business-to-business) ad campaign can vary widely depending on a number of factors, including
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Comparing Google’s AdX and The Trade Desk: A Guide for dummies
Google AdX and The Trade Desk are two of the leading platforms for programmatic advertising. While both platforms offer similar
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Is the death of the cookie really all that bad? What digital marketers need to know.
The “death of the cookie” refers to the decline of third-party cookies, which are small text files used by websites
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Understanding the programmatic advertising landscape
Programmatic advertising is a method of automating the buying and selling of digital advertising space. It allows marketers to use
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Personified Ads are the Post-Cookie path for Publishers
Personified ads, explained If you are a publisher, personified advertising may well be the blueprint needed for a sustainable future.
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