E-Ink on Esquire: Print is Dead!
Esquire magazine is leading the new digital revolution. Another digital revolution, not the 1985 one using Mac’s, or the 1994 one using the web, but an altogether better, uh, revolution. This latest revolution using E-In - the stuff that Powers the Kindle and similar to Sony’s Ebook reader (if not the same) means print magazines can finally jump 100 years ahead of where they were and display digital text on their pages. Although this version is a bit ropey - even the publisher is calling it 1.0 technology (I’d call it 0.5), it could lead the way to a true revolution - meaning the entire magazine is no longer printed on ink/paper but produced using a flexible screen. When that day comes, I’ll be the happiest guy in the media world.