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Bloomfire gets $8M, says Yammer collaboration is ‘information overload’ —

bloomfire

Bloomfire, a workplace collaboration tool, received $8 million in funding from Austin Ventures today, in hopes of helping teams find information for their projects across social, mobile and cloud data sources.

Your company and team members likely store information in a variety of places around the Internet. Bloomfire attempts to connect them all through its own software as a service application. It pulls from all three of those data sources and allows you to search through content, submit content, and also provides communications tools to work with your teammates. Companies like Basecamp and Yammer do something similar in that they allow you to collaborate online, but Bloomfire doesn’t think they aren’t organizing the process well enough.

“Unlike Yammer, Bloomfire provides a richer experience for end users who are trying to do their jobs,” a Bloomfire spokesperson told VentureBeat in an email. “We help users find relevant content and internal experts … to help answer business questions, instead of an activity stream of status updates which ultimately just creates information overload with no actionable knowledge.”

Bloomfire was founded in 2010 and is moving its headquarters to Austin, Texas. This funding marks the second portion of its first round of funding, totaling the round at $18 million.

Flower image via Shutterstock

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Categorised as: Chief Digital Officer | Digital Media | Feedster

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