The quarterly mobile reports from Baidu (NASDAQ:BIDU), China’s most used search engine, are always full of facts and stats about growing mobile usage among Chinese netizens. The newest report came out today, revealing lots of new milestones.
Prime among these is the fact that Baidu has seen a 1,100 percent increase – yes, an 11-fold rise – in mobile visits to its search engine from the start of 2010 to December 2012:
How did Baidu collect this data? A representative explains to us:
The data for this report was collected through Baidu mobile search results (including app-driven searches, searches through pre-installed search tools, and browser-based searches); Baidu Mobile App Center (as.baidu.com); and Baidu mobile analytics.
More mobile searches than ever were met with mobile-optimized websites in China, with Baidu saying that 80.02 percent of searches went to mobile-adapted sites in Q4 of last year – that’s up from 69 percent in Q3. Baidu itself has been pushing this, launching a service called SiteApp a few months ago to form simple mobile sites for businesses.
Focusing on companies with medium- to large-scale websites, Baidu found that 47.8 percent of those now have mobile websites:
Not shown on that graph is that 16.9 percent of large and medium websites have developed native mobile apps, while 5 percent of such sites have mobile-optimized sites developed using HTML 5.
China’s mobile searches
As previous stats from Baidu have shown, China’s mobile users are slowly dropping Symbian for Android and that the iPhone is the single most used device in terms of Baidu pageviews. So what are all those people searching for whilst on their phones? The top searches by mobile search users were releated to reading (16 percent), shopping (9.5 percent), utilities (8.2 percent – whatever those are), and location-based services (7.3 percent). These four interests account for 41.4 percent of total search traffic on Baidu mobile search:
Baidu also notes that mobile activity on its sites are always “climbing at the end of the workday” and tend to peak from 9:30pm to 10pm each day, proving that a lot more leisure time is being spent on mobile devices in China, as in many other nations.
The post Baidu: 1,100% Growth in Mobile Searches in China in Past Two Years [STATS] appeared first on Tech in Asia.
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