Attention SXSW Hipsters: Watch This Video and Get Some Much-Needed Help —
I have loved this video since it appeared on YouTube a few weeks ago and now I have a chance to post it in context, as I recover from Day #1 at the SXSW interactive festival in Austin, Texas.
As I wrote in a broader cultural post about the annual event for Vanity Fair this week:
“No matter how young you are, you’re too old for SXSW. I already feel about 136 or so getting on the plane headed to Austin from San Francisco. It’s loaded down with fresh-faced hipsters, all eager to make a splash at the interactive part of the annual festival, with the enthusiasm of out-of-control puppies headed for the park, pulling on their leashes.”
That’s a perfect segue into this video, which asks the important question: “Are you ironic? Do you have a beard? You may be suffering from HIPSTER. Luckily, there’s a cure.”
By the way, from the looks of things at SXSW, where I always feel as if I am in some endless indie loop of “Girls” on HBO, this really will help:
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