Apple’s Mac sales for its first fiscal quarter of 2013 were not very impressive, despite high holiday appetite among consumers and new models. The company moved 4.1 million Macs in total, including notebooks like the new 13-inch Retina MacBook Pro released last quarter, and all-in-ones like its refreshed iMac line, which also made their first appearance during Apple’s fiscal Q1.
Apple introduced a slew of new Macs during the past quarter, in fact, including brand new 21.5 and 27-inch iMacs with ultra thin new cases, a brand new Mac mini with faster processors and a quad core options, as well as the new 13-inch Retina MacBook Pro, the second in Apple’s line of notebooks with HiDPI displays capable of smooth on-screen graphics rendering that makes digital graphics mostly indistinguishable from high-quality prints. Despite the new hardware, Mac sales dipped year over year after experiencing decent growth last holiday season.
Mac sales missed the previous quarter’s 4.9 million Macs by 800,000 units, or 16 percent, and also fell short of 2011 holiday sales of Apple’s computer hardware by 1.1 million devices, missing last year’s sales by 21 percent. Macs may make up a relatively small portion of Apple’s overall sales, but the numbers this time around show that interest is dwindling in traditional computing form factors.
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