Amazon’s homepage is refusing to load for a large number of users this afternoon, according to multiple reports on Twitter.

In my own tests, sometimes the page would load and other times, I would simply get a “service unavailable” error. Amazon did not immediately respond to emails seeking comment.

A homepage outage is truly very rare for the e-commerce giant.

A decade ago, when Amazon was less reliable, analysts would estimate how much the company was losing every second, or every minute. Now that the company’s sales total $61 billion a year, it must be even more significant.

Interesting to note that Amazon’s cloud is fully operational, according to Amazon’s status page.

Over the past year, there’s been several instances where its customers, such as Netflix and Instagram, have gone down due to outages. This time, the problems seem to be restricted to Amazon’s own services, which either means the homepage operates on different servers, or it’s experiencing another problem entirely.

In case you are desperate, The Verge is reporting that the outages are not affecting the company’s applications.

Categorised as: Chief Digital Officer | Digital Media | Feedster

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