In yet another move to differentiate the Kindle Fire from other Android tablets, Amazon today just announced Amazon Coins, a new virtual currency for purchasing apps and games on the Kindle Fire.

Amazon Coins is launching in the U.S. this May, and the company says it will also be giving out tens of millions of dollars worth of free Coins to customers.

“Developers continue to report higher conversion rates on Amazon compared to other platforms,” Amazon’s vice president of apps and games Paul Ryder said in a statement today. “Now we have another new way to help developers reach even more of our millions of customers.”

Developing, refresh for updates.

Filed under: Games, Mobile, VentureBeat

Categorised as: Chief Digital Officer | Digital Media | Feedster

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