ABC Island on the online game Second Life has been devastated in an act of digital vandalism. The Island, the 3rd-most-visited commercial site in the online game that has more than six million members globally, was found as a “bombed, cratered mess” yesterday.
Craig Preston, head of technology for ABC innovation, said only the digital transmission tower was left standing on the island, which cost the ABC tens of thousands of dollars to create. “It looks like we’ve had some enormous cyber-bomb set off on our site,” Mr Preston said. “Somebody has nuked us in some way, shape or form, and they’ve obliterated almost every object on the site.”
The online vandalism, called “griefing”, took several hours to repair.
The ABC was the first major Australian brand to embrace Second Life, in which people exist in a virtual world where they can buy cyber-goods, own digital islands and interact with other players around the world. Mr Preston said the ABC was at a loss to identify who had vandalised the site, but the owners of Second Life, California-based Linden Labs, might have digital recordings of the vandalism taking place.
The vandals left logos for sports brands Nike and Puma on the island, prompting speculation that the attack could be the work of a commercial rival jealous of the ABC’s success. But sources suggested the logos could have been an attempt to throw investigators off the trail.
Lol… no kidding, for a minute there I thought the Nike and Puma development teams did the hack… lol.
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Ever wondered what makes a good Web 2.0 site? To be sure, there’s plenty of hype for Web 2.0, some of justified, and some of it not. If you’d like to see a couple of groovy sites living and believing in the W2.0 way, check out NetVibes, a rather nice site giving users the opportunity to fully customize their homepage - can you say goodbye My.Yahoo! out loud? Talking of elimination, ZoHo is a pretty sweet, er, suite of applications designed to give Microsoft and Web 1.0 upstart Google a run.
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Flash has become the defacto standard for online video. Of course, Steve Jobs will pimp his QT format, the Real guys will tell you RM rocks and someone will try and sell you the DIVX story, but to me, Silverlight is a pretty serious contender. Online advertisers take note - think about Silverlight for upcoming campaigns. Whilst Flash is installed on 109% of the PC’s out there (or something like that number), Silverlight is installed on about 0.09%. But give it time, wait for a Microsoft upate to XP and Vista and overnight 20, 30 or 50% of PC’s will suddenly be Silverlight capable.
You can download (for free) the Silverlight player/installer from Microsoft here. Once you’ve installed it, head over here to check out a VERY slick presentation from Fox Movies for the upcoming Fantastic Four, part eleven.
I was pretty impressed with a. the immediate start and b. the doubleclick for full screen. c. the interactive features on other demos. Way to go Microsoft, I have faith you may survive the online onslaught yet!



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It looks like the beleaguered online boys in Redmond, aka, Microsoft are keen on Yahoo. Again. I seem to remember Microsoft thinking they could buy Yahoo in the late 90’s then ditched the effort because MSN was going to rock the online world. Here we are 9 or 10 years later and Microsoft are still clueless with their online strategy.
The asking price, or buyers price should I say, is in the region of $50 Big Fat ones. That’s a lot of dough, but if it means Microsoft taking the #2 spot, behind online leader Google, then I’d say it’s a small price to pay. A much smaller, but equally smart move (though much derided in the press at the time) was Rupert Murdoch’s purchase of MySpace for upwards of $500 million a while back. What was big money then is now considered small change - considering Facebook’s valuation of $1 billion…
As with the DoubleClick/Microsoft/Google party a couple of weeks back, maybe Google will step in make a grab for Yahoo, or Viacom, or News Corp…. that’d be quite interesting

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